America Needs More Immigrants :: Argumentative Persuasive Argument Essays

After political security, there is nothing that the Republic needs to such an extent as bone and ligament, for the advancement of its huge assets . . . we need fragile living creature and blood, men, ladies, and kids, to help with satisfying that aim. â€Editorial from the Commercial and Financial Chronicle, distributed in August 12, 1865â€as the re-United States reels once more from the disruptiveness of the Civil War (Abbott 156) At the point when my precursors went to the U.S. during the 1800s to help fabricate the cross-country railroad (empowering intracontinental business on an exceptional scale), it was extremely obvious that outsiders added to America’s financial flourishing. Does this stay genuine today? Today is an altogether different time than the repercussions of the Civil War. Or then again right? Presently, the U.S. is additionally reeling once more from wars, but of totally different sorts: the Cold War and the most recent arrangement of uproars in the urban communities. The U.S. is turning inwards, needing to remake its foundation and downtowns. Pre-prominence in different logical territories and the training of its residents, who are, by world measures, slacking instructively, are again prime national goalsâ€much as they were following the Civil War. Aptitudes and work are required. Despite the fact that not as intensely portrayed as in a North-South isolation, the American populace is still harshly separated over numerous issuesâ€one of which is movement. Would movement exasperate our issues, particularly joblessness and social strain, or advantage us, as it did past to and following the Civil War? All through the 1800s, preservationist government officials were determined that movement would bargain political security; and local Californian diggers, workers, and ranchers expected that the Chinese would deplete America’s assets and remove employments. The terrible consequences of such feelings of trepidation were the preliminary of Sacco and Vanzetti, finishing off with the execution of two blameless Italian outsiders blamed for surveillance, and the slaughters of Chinese excavators in the western states. These early depreciators of movement were refuted as America developed from an inferior country to the most remarkable economy on the planet. Today, as reflected in the features, calls for migration limitation have recharged the national discussion: Should current degrees of movement proceed in the U.S.? â€Å"How many can America absorb?† is a consistent abstain, reflected in a great many surveys.

Journey to the Center of the Earth Essay

In light of one realistic novel, expound on a significant exercise that you have learnt. A significant exercise that I gained from the realistic novel, Journey to the focal point of the Earth is that we ought to never surrender and believe in ourselves. Teacher Lidenbrock felt energized when he found the archive about how to get to the focal point of the earth. He needed to find out about what lies underneath our feet. in spite of the fact that getting to the focal point of the earth was not going to be simple, he despite everything went on the grounds that he was a decided man. Despite the fact that the excursion was laden with troubles he never surrendered in light of the fact that he believed in himself. At long last the excursion was a triumph. In light of one realistic novel, expound on a glad occasion. An upbeat occasion in the realistic novel of A Journey to the focal point of the Earth is the point at which the Professor, Axel and Hans figured out how to come out of the earth unharmed and alive. They could have effectively when been harmed or kicked the bucket as they were just on a pontoon and were tossed out of an ejecting fountain of liquid magma. They landed unharmed in Sicily which is 3,000 miles from Iceland where they began their excursion. It is a cheerful occasion as they had effectively ventured to the middle to the earth and lived to tell the story of their experience. In light of one realistic novel, expound on an occasion that you can't overlook in the novel. An occasion that I can't overlook is when Axel passed out in light of the fact that they had come up short on water. Hans, their guide at that point left Axel and the Professor. When Axel woke up he searched for Hans. At the point when he was unable to discover Hans he imagined that Hans had abandoned them,. Anyway an hour later Hans returned. He at that point disclosed to them that he discovered water. Axel was extremely thankful to him. This is an extraordinary episode in light of the fact that in spite of the fact that Hans could have effectively left them he didn't. He was a decent and dependable guide. In view of one realistic novel, expound on a character you identify. The character that I identify is Axel Lidenbrock. He is Professor Otto Lidenbrock’s nephew. At the point when the educator needed to make sense of what the runic image in the record by the acclaimed voyager, Arne Saknussem implied he constrained Axel to support him. He said both he and Axel won't eat or rest until they locate the significance. Later when they discover that the archive tells the best way to get to the focal point of the earth the teacher powers Axel to go with him. I think as an uncle, the teacher is a domineering jerk and I feel for Axel in light of the fact that he isn't given a decision by his uncle. In light of one realistic novel above, compose climate you like or don't care for the consummation of the story. I didn't care for the completion since I think it is a piece ridicuious. The pilgrims think they are going to bite the dust since they are on a pontoon in a fountain of liquid magma and the temperature is consistently expanding. The water starts to bubble and their pontoon rises lastly when the fountain of liquid magma emits the pilgrims are tossed out of the spring of gushing lava. They land in Sicily, a nation 3,000 miles from Iceland. I think in the event that they were in a fountain of liquid magma that would eject they would have kicked the bucket. Consequently I feel the closure is strange and I didn't care for it. In view of one realistic novel above, compose a fascinating occasion. An intriguing occasion with regards to the realistic novel, Journey to the focal point of the Earth is the point at which the pilgrims are trapped in an electrical tempest. They were going in an underground ocean on a pontoon made by Hans. Unexpectedly the pontoon was hit by an electrical tempest. Axel almost passed on yet fortunately he endure. The wayfarers arrived on a sea shore. The compass demonstrated that they were back where they began. Anyway the educator didn't surrender and said the time had come to traverse the risky ocean once more. I found the occasion fascinating as it demonstrated that the educator doesn't surrender without any problem.

Here Is What You Do If You Get Waitlisted Everywhere TKG

Here Is What You Do If You Get Waitlisted Everywhere We recently received an email from a student with a very reasonable question that might seem like a panic-inducer to many:  Subject:  What to do if you’re waitlistedMessage:  Hi Caroline,I know that there are still a lot of college decisions awaiting to be released, but after two waitlists and one rejection letter, I’m starting to feel worried about my chances at other schools (the schools I am waiting for a similar tier).  I was wondering what should I do after accepting a spot on the waitlist for a college? I have seen mixed opinions about college updates across the Internet; some sources say it may upset admissions officers as they’re alrwady very busy while others say that an update could potentially help my application be accepted. Should I send additional materials? What should I talk about?  From a slightly concerned senior.While this is not a common circumstance and this never happens to kids we work with, we want all students to be prepared for the fact that it’s po ssible. If the college bribery scandal were any indication, college is getting more and more competitive by the day. All high schoolers should be prepared for any given scenario.Chill out First, you need to meditate. The next step is going to be to make some choices and organize your preferences. This requires focus. And you can’t exactly focus if thoughts and feelings are swirling around in your head. Take a moment to pause and center yourself. Once you’re a bit more clear-headed, start to prioritize.  Commit  It might seem counter-intuitive, but at this stage in the game, you’re going to commit to a school. You might be thinking, “Hey, TKG. How can I commit to a school that hasn’t made me an offer yet?” The answer is, there’s this little thing called a “yield rate.” Yield rates is the number of students who are accepted into a school who ultimately matriculate. And waitlists are all about yield rates. Schools don’t want to accept anyone off the waitlist who i sn’t going to come, so what you need to do is demonstrate your commitment.  Send the school you want to attend most a letter that basically says you will absolutely, unequivocally, cross your heart and hope to die stick a needle in your eye, swear to god that you will go to that school if you’re accepted off the waitlist. Say that, but probably more professionally so. Expect the Worst If you’ve applied to 10 schools and get waitlisted or rejected from all 10, then the first thing you need to do is refer to steps one and two above.   The next thing you should do is identify a few gap year options as a backup plan. Gap years are increasingly common. American high schoolers are adopting a trend that’s been popular in other countries for a long time. Taking a year between high school and college can be awesome, especially if you feel like you’re not ready for the academic and social changes involved with college, or you just want to see the world or do some service before loc king yourself into pre-med for four years. Gap years are also great for students who don’t quite make it in where they expected to. You won’t be alone or have to feel awkward about explaining your circumstance. You can spend a year hanging out, growing, and learning alongside other kids who have made a similar choice. Heck, even Malia Obama took a gap year.  Get Ahead Before It Happens As we said above, this doesn’t happen to the kids we work with. In fact, in our seven-year history, it’s never happened once.  Our method is, in part, risk-averse. In addition, we invest in strategic planning and long-term thinking to help our students find the perfect fit for them. If a kid has a 33, we operate as though they’re not going to get into the Ivy League. That’s because we know the way to avoid a calamity is to be rational and focused. Some people think that applying to a ton of schools will definitely ensure they’ll get in somewhere. We find that that throwing a lot of spa ghetti at the wall can have messy consequences. If a student has a 33 and applies to all 8 Ivy League schools, the probably still won’t get in. Instead, we help our clients form realistic lists of schools that are a great match for them. That also means we spend time helping students soul search at the beginning of their process. In short, the only way to avoid this issue is, first, to work hard to be an impressive candidate, to honestly evaluate yourself, and to create realistic goals.  Need help figuring out a backup plan? Reach out to us here. We are experts at helping students plan their next move in a pinch.

Gossip Girl A American Dream Through Its Key Theme Of...

Gossip Girl also promotes a lavish American Dream through its key theme of class aspiration and social mobility. People’s understanding of class stems from how the media portrays the different classes. Many TV shows distort perceptions of class by not accurately representing the middle class. Shows such as Modern Family are intended to represent a blended, complicated, middle class family. However, the struggles of that modern family, are never monetary, which is not accurate to the middle class. As Juliet Schor explains television’s constant and inaccurate depictions of wealth, â€Å"inflate the viewer s perceptions of what others have, and by extension what is worth acquiring-what one must have in order to avoid being out of it.†(Schor). Furthermore, Gregory Mantsios argues, that rarely, if ever, do TV shows acknowledge the working class or lower class. In fact, the show The Working Class (2011) was cancelled after only one season because of bad ratings. Gossip Girl is also guilty of misrepresenting class, however they do this by making the upper-middle class seem like the lower class. As Chuck Bass says in episode 104, â€Å"Everyone out there wants to be us. We are what you aspire to†. The show primarily idealizes a privileged lifestyle by bashing on the lower class. This can again be seen in the treatment of Dan and Jenny. The show encourages its audience to view Dan and Jenny Humphrey as average, put-upon, middle-class teens. The other characters continually define Dan andShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesdifferent intellectual traditions that contribute to our understanding of organizations. Professor Tomas Mà ¼llern, Jà ¶nkà ¶ping International Business School, Sweden . McAuley, Duberley and Johnson’s Organizational Theory takes you on a joyful ride through the developments of one of the great enigmas of our time – How should we understand the organization? Jan Ole Similà ¤, Assistant Professor, Nord-Trà ¸ndelag University College, Norway I really enjoyed this new text and I am sure my students will enjoyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManagement Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 â⠂¬ ¢ Managing Workforce Diversity 18 †¢ Improving Customer ServiceRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesany means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John WileyRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and postt ests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY

Cornerstone Of Conservativism - 1587 Words

Cornerstone of Conservativism â€Å"The ultimate determinant in the struggle now going on for the world will not be bombs and rockets but a test of wills and ideas-a trial of spiritual resolve: the values we hold, the beliefs we cherish and the ideals to which we are dedicated.† These ingenious words came from the fortieth president of the United States of America, Ronald Reagan. Reagan hits the nail on the head in regards to the future of American Government. The vast diversity of people across the land of opportunity is nothing short of leviathan with copious discrepancies. This idea is especially true in concern of political ideologies. Although society today makes it seem that there are only two types of political beliefs, democratic or republican, scholars tell us otherwise. One of the supplementary ideologies, contrary to popular belief, known as conservatism, is the cornerstone for the ideas previously declared by Ronald Reagan. â€Å"Political ideology provides a fram ework for thinking about politics, about policy issues, and about the role of government in society (Harrison 22).† The people of the United States of America have adopted numerous different political ideologies, some of them being: socialism, liberalism, conservatism, and libertarianism. According to my political compass score, I fall into the conservative quadrant on the traditional ideological spectrum. What does being a conservatist mean? Conservatism â€Å"emphasizes preserving tradition and relying onShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesand management. 2. They saw that in order to develop effective organizations, there was the need to integrate the person into the organization. The neo-modernists are ‘modernist’ in the sense that they understand the notion of ‘organization’ as a cornerstone to human activity. The early proponents of neo-modernism came from the United States and were called the ‘human relatio ns’ school, which during its long history, has undergone peaks and dips in its fortune. Thus, the British sociologist Michael

Same Sex Marriage Should Be Legal All Over - 627 Words

In May 2013, a Gallup poll showed that 53% of Americans support same sex marriage (â€Å"Gay† 3). Same sex marriage has been legalized in 17 US States and the District of Columbia. 33 states have laws and or constitution amendments that ban the marriage of two people that share the same gender (5). Same sex marriage has been in a debate going on in our country for a while. By legalizing same sex marriage in all states, there will be an increase in adoptions, a financial increase and help the mental and physical appearance of thousands of Americans. According to the Human Rights campaign, there are at least 1 million children are being raised by same-sex couples in the United States (3). Allowing same sex marriage would provide thousands of children with stable homes. This would take many children out of foster care and prevent them from returning (â€Å"Gay† 3). Over 100,00 children are waiting to be adopted in the United States (3). The process of adoption would go qui cker and easier if same sex marriage was legal in all states because there would be less paperwork to go thru. In July of 2010, a study concluded that children of gay fathers were â€Å"as well adjusted as those adopted by homosexual parents† (4). By changing the laws of marriage against homosexuals, there would be thousands of newly formed families. Making marriage for homosexual couples legal in the remaining 33 states would give many of these children permanent homes, make the adoption process easier and have newlyShow MoreRelated Same-sex Marriage Should be Legal Essay1000 Words   |  4 PagesSame-sex Marriage Should be Legal    I do. These two simple words have the power change lives in an instant. For most people, the phrase conjures up images of a man and a woman being joined in marriage. But for gays and lesbians, having the chance to legally say I do is a far-off dream, not a reality. In many European countries, marriages between same-sex couples are federally recognized, but unions of American homosexuals still go unrecognized by the United States government. Same-sexRead More Gay and Lesbian Issues - Homosexual Couples Must Be Allowed to Marry798 Words   |  4 Pagesin marriage. But for gays and lesbians, having the chance to legally say I do is a far-off dream, not a reality. For years in other countries, same-sex couples have had their marriages federally recognized, but the unions of American homosexuals still go unrecognized by the United States government. Same-sex marriages deserve to be legalized in this country. Homosexual couples should be entitled to the same rights as heterosex ual couples. First, look at the issue in purely a legal fashionRead MoreMarriage Is A Fundamental Right Of All Humans1706 Words   |  7 Pagesdo us part. Love and marriage is a concept, that from a young age, people strive for, yet, due to laws and religion, same-sex couples cannot get married. Love provides humans with social development and the happiness people search for and hope for in life. It provides the aid that a friend cannot do and provides the emotional support every human deserves. Marriage is a fundamental right of all humans; however, religion,laws, and the traditional idea of marriage prevent same-sex couples from progressingRead MoreCommon Ground : Same Sex Marriage956 Words   |  4 PagesCommon Ground: Same-Sex Marriage Same-sex marriage, a controversial social issue in the U.S. for several decades, is constantly evolving. When viewed historically, great change has happened in a short period of time, in the movement for same-sex marriage, given that until recently, no society in thousands of years has ever allowed it. Futurist John Naisbitt, author of Megatrends, has studied the change in the public’s perspective on gay marriage. Naisbitt asserts: â€Å"In just my lifetime, weRead MoreGay Marriage : Same Sex Marriage1611 Words   |  7 PagesRunning Head: SAME-SEX MARRIAGE NATIONALLY Same-Sex Marriage Nationally Makenzie L. Griffin Albia Community School District Authors Note This paper was prepared for government, period 2, taught by Mrs. Peterson. Abstract Same-sex marriage nationally has become more and more common now than it used to be in the nineteen-eighty’s. There are many organization groups that help spread the word about lesbian, gay, bisexual, and transgender issues and why it is wrong to discriminate againstRead MoreLegalization of Same-Sex Marriage1446 Words   |  6 Pageshomosexuals are demanding the same rights and benefits as others (The Gay Rights Movement). Many homosexual Americans believe that they are being excluded from â€Å"one of the basic civil rights of man (Support for same-sex marriage hits new high; half say Constitution guarantees right†). They have formed organizations, gone to court, and rioted all over the nation; but they are still being denied the simple right to marry (The Gay Rights Movement). Redefining marriage will allow all Americans access, regardlessRead MoreShould Same Sex Marriage Be Legalized?1677 Words   |  7 PagesViews on Gay Marriage Same sex marriage is currently only being allowed in some states but is still looked down upon and banned in other states. Legalization in all states still causes quite a bit of controversy and debate. Would be easier to just legalize it in all states and make everything equal? Or would people’s opinions and religious views continue to stand in the way? Currently same sex marriage is only legal in thirty two states. â€Å"Those states are Alaska, Arizona, California, Colorado,Read MoreGay Marriage Should Be Banned874 Words   |  4 Pagesgay rights or same sex marriage should be banned or that it’s wrong under their religions. With that there are many factors that contradict against gay rights, such as religion, child adoption, and divorce just to name a few. Roger Severino, a graduate from Harvard Law School, and has a master in public policy claims the negative collusions that are against gay rights (924). Severino tells us that gay marriage conflicts with religious beliefs because it ruins the traditional marriage between a manRead MoreJonathan Rauch : For Better Or Worse?1296 Words   |  6 Pagesor Worse?† discusses the main purpose of marriage and how marriage has changed over time . Jonathan says marriage nowadays is between two individuals and how that couple interprets it. Throughout his article, Rauch deb ates on the negative views of gay marriage. He states his contempt for these views and states a detailed reason why gay marriage makes sense. He makes it known that he feels that gay marriage should be viewed as normal and gay marriage should be held to a similar standard. He feelsRead MoreGay Marriage Should Be Legal in All States1632 Words   |  7 PagesUnited States for decades has been Gay Marriage. Whether same-sex couples should be given the right to marry or even if same-sex couples should be given rights at all, this has been a contentious discussion which creates division and disunity throughout the country. The Supreme Court of the United States ruled that the Constitution guarantees a right to same-sex marriage. Gay marriage has been legalized in 17 states. But only 19 of 194 countries allow for gay marriage. Statistics show more than half the

Report on Facebook Incorporation

Question: What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.What marketing options can you describe for Facebook if it wishes to remain a successful organisation throughout the next decade? Answer this question based on the circumstances that exist in 2014 and your best forecasts of relevant future industry factors. Answer: Executive Summary This report provides the necessary insights in to the overall business strategy and marketing strategy opted by Face book incorporation since its inception in the year 2004. The Report begins with a brief introduction about the growing popularity of the virtual social networking platforms and the leadership status of Face book in the social networking business. The key information about the company face book is also discussed. The report further discuses the nature of the companys marketing strategies in an elaborate terms. Further the strategic Marketing options available for the company to maintain its key position in the market are also discussed. The findings of the study make it evident that keeping people engaged with the plat form Face book would be quite challenging in the recent times as lot of competitors may enter the online social networking business due to the low set up costs for this business. Continuing its journey through innovative features and offerings, and pullin g large user bases; is the most promising marketing strategy, that the company face book may look forward to. Introduction The way in which people are interacting or staying in touch with their near and dear ones has drastically changed with the advancement in the technology and the Internet and mobile era. Individuals in the recent times prefer to interact with their friends and share their day to day experiences, using virtual social networking websites (Viswanathan Dickson, 2007). Face book the market leader in the virtual social networking business has leaded this change in the lifestyles of the common people. It is not only the common individuals that prefer to use Face book to keep updated with their social circles, but the commercial entities, celebrities, small scale business, closely held groups and NGOs have also followed the suit (Copeland et al., 2012). The entities registering on Face book have to create their respective profiles on the social media site face book, by posting few of the mandatory information. Any of the information posted by the registered users may reach the people in the friend list of that user within a fraction of seconds. The social media is indeed viral in nature and helps connect friends and acquaintances based in varied locations on a real time basis. The Internet is thus emerging as a powerful tool of speedy information transfer in the process of communication in the globalised era. The world of marketing and communication is also becoming more personal interactive and social. The Face book is the prominent platform in the todays era, which fosters effective marketing communications for several commercial brands as well (Edwards, 2014). Background to the Company Mark Zukerberg was the founder of the company face book which started its operations in the year 2004. The simple and user friendly operations offered by the website to its users made the Face book website, extremely popular and convenient medium of interaction among all the age group users. The Face book platform helps several individuals to stay connected with their families and friends and allows them to share and express what matters to them (Wan et al., 2008). The entire business model of this company is surrounded by simple concept of facilitates several entities, to know whats going on around in the world in social context (Drake, 2012). Currently the company has one billion registered users availing virtual social networking facilities through this website. The Mission Statement of the Company is to make the entire world more open and connected with more power to share entrusted in the hands of common people. Although the company is the currently market leader in the online s ocial networking space, the Google plus feature of the Google incorporation is expected to give tough competition to the face book in terms of grabbing the online social networking businesss market share (Copeland et al., 2012). Face book became publicly listed in markets in the year 2012 and launched its Initial Public offering in February 2012. The stock of this company received tremendous response from the public within a period of three months from the launch of the IPO. Marketing Analysis The company Face book is in to the virtual social networking business and develops several programming interfaces that also allow integration of the Face book with several web and mobile applications. So far, the company never had to spend on excessive marketing and advertising budgets, as it had the first mover advantage while entering the virtual social networking business. The viral nature of its business and simplicity of its web operations to its users made it a quick success in the last decade (Edwards, 2014). The company has stayed as the market leader since its inception and had spent on few marketing strategies to promote its business, especially during its initial establishment stages. The Nature of Face books Marketing Strategy or Strategies since it began The following are the prominent strategies implemented by the company face book that it used to attract maximum user profiles and obtained high popularity in short span of time: Face books fan page system is one of the features that attracted maximum attention of the web users to this website. This system allowed commercial organizations and popular celebrities to create posts that were regularly appearing on the news feed column of their respective fans that used to like those commercial organizations, eminent personalities or celebrities (Edwards, 2014). Simple User Interface of the web page of the Face book allowed even the individuals from non-technical background to easily use the social networking facilities provided by face book. The engaging content was later generated on the posts page as the individual were adding more and more friends (Drake, 2012). Sending out an email blast to the several target audiences across the world, and letting them know the free and attractive features of the face book is another key marketing strategy implemented in the past by the company (Lyons, 2012). This strategy had indeed helped the face book user base multiply in several numbers. The overall Marketing strategy of the Face book was closely associated with the Personal and commercial branding requirement of the entities in their social circles. The company enabled the right kind of social networking platform to the socially active entities and thus used a pull marketing strategy to promote their offering. Additionally the web page of face book is also becoming highly popular among the online advertiser. This indirectly attracts a lot of popularity and page visits to the web page of the face book itself that benefits its business. Besides popularity, online advertising is one of the prominent sources of income for the face books business (Copeland et al., 2012). Thus, advertising on online social networking platform, has not only promoted the advertised brands, but the brand value of the Face book as well. Leveraging the online traffic on the face book page through other company websites, is a prominent marketing strategy that the company uses currently. It has tied up with other popular websites and has put the Face book icons in the header area of these several websites. This has provided several users a quick access to their respective face book pages from several other host websites (Edwards, 2014). Strategic Marketing Options for Face book moving forward Face book has already started taking some of the strategic steps that would help this company in moving forward in the social networking business. The company has equipped itself by starting to offer a Face-book centric internet to the new users of the social networking sites and internet technology at large. Face book Zero was introduced by the company in the year 2010 that offered a stripped down text version of the face book website to several internet carriers at almost free cost of service (Linder, 2012). Another strategic marketing option that the company is looking forward is of having Face book as the home page in the several android technology supported mobile phones. These strategic options would directly influence the growth and popularity of the core face book application on the web as well as the next generation mobile phones (Lyons, 2012). The company might also look forward to strengthen their search support tools and facilities, which are currently the core competency of their key competitor Google. The search bar offered by face book currently is limited to searching the acquaintances and groups on the Face book with respect to their names, places, city, etc. The company can add more effective search tools and applications in their website as it obtains a large pool of social data every second. The effective sharing of this social data through latest technology search options can further help the company in retaining the already attracted one billion user base. Providing newer application and innovative tools and options on this platform may also curb the risk of its current users switching to other lucrative social networking platforms (Talbot, 2013). The social networking business is gradually becoming highly competitive due to the introduction of new technologies in the market. At this juncture, the company Face book needs to carefully deign an effective marketing strategy that keeps the users hooked and addicted to the face book screen (Drake, 2012). Continuous product inno vation strategy and adaptations to updated service technology for both web as well as the latest mobile applications is the must be followed strategy that the company should adhere to retain its market share in the cut throat competitive markets (Bradley, 2002). Finally the company face book should always keep its core competency alive of giving social spin to the content posted on the platform by individuals and commercial entities. The future strategic marketing efforts put by the company should thus revolve around retaining its existing user base by keeping its audiences hooked and engaged through innovative and user friendly tools and applications. Conclusion The Company Face book has indeed emerged as the market leader in the online (virtual) social networking business as on date. The company has used several interesting and innovative marketing strategies to attract new users to its website. Recently the company also responded very effectively to the global mobile innovations and has successfully developed viable and user-friendly mobile applications as well. The company had benefited immensely in the past due to the explicit first mover advantage that it got in the online social networking business. However, with the advancement in the technology world, several new competitors have entered the virtual social networking business, posing a severe threat to the face books popularity and the current market leadership. Google is one of the promising competitors to the face books business that currently offers better social search tools in comparison to Face book. The Company should smartly adapt effective strategic marketing initiatives lik e increasing its web presence through advertisers web pages and coming up with more interesting tools to manage the social data acquired by the company (Mourdoukoutas, 2014). Retaining the current users to the Face book platform and keeping their interest hooked up in Face book is expected to become more challenging within the next few years. References Bradley, F, 2002, International Marketing Strategy, Fourth Edition, Pearson Education Copeland Chris, Lee Nate and Fischer Brandon, 2012, Gaining an Edge: The Brand impact of Face books Edge rank algorithm change. Drake, 2012, A force that Face book is, Marketing Data Scientists. Edwards Tom, 2014, The New Face book strategic shift, fanscape. Linder Elizabeth, 2012, News Release: Face books Global Strategy, Melbourne Convention and Exhibition Centre. Lyons Susanna Haas, 2012, Its complicated: Exploring Face books potential for deliberative public engagement on sustainability policy, the university of British Columbia. Mourdoukoutas Panos, 2014, Whats Wrong with Facebooks Business Model and Innovation Strategy. Talbot David, 2013, Face books real home may be the developing world. Viswanathan, N.K., Dickson, P.R., 2007, The fundamentals of standardizing global marketing strategy, International Marketing Review, 24(1), pp.46-63. Wan Yun, Kumar Vaishali and Bukhari Amina, 2008, Will the Overseas expansion of Face book succeed? Uiversity of Houton Victoria, published by IEEE Computer Society, 1089-7801.