Gossip Girl A American Dream Through Its Key Theme Of...

Gossip Girl also promotes a lavish American Dream through its key theme of class aspiration and social mobility. People’s understanding of class stems from how the media portrays the different classes. Many TV shows distort perceptions of class by not accurately representing the middle class. Shows such as Modern Family are intended to represent a blended, complicated, middle class family. However, the struggles of that modern family, are never monetary, which is not accurate to the middle class. As Juliet Schor explains television’s constant and inaccurate depictions of wealth, â€Å"inflate the viewer s perceptions of what others have, and by extension what is worth acquiring-what one must have in order to avoid being out of it.†(Schor). Furthermore, Gregory Mantsios argues, that rarely, if ever, do TV shows acknowledge the working class or lower class. In fact, the show The Working Class (2011) was cancelled after only one season because of bad ratings. Gossip Girl is also guilty of misrepresenting class, however they do this by making the upper-middle class seem like the lower class. As Chuck Bass says in episode 104, â€Å"Everyone out there wants to be us. We are what you aspire to†. The show primarily idealizes a privileged lifestyle by bashing on the lower class. This can again be seen in the treatment of Dan and Jenny. The show encourages its audience to view Dan and Jenny Humphrey as average, put-upon, middle-class teens. The other characters continually define Dan andShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesdifferent intellectual traditions that contribute to our understanding of organizations. Professor Tomas Mà ¼llern, Jà ¶nkà ¶ping International Business School, Sweden . McAuley, Duberley and Johnson’s Organizational Theory takes you on a joyful ride through the developments of one of the great enigmas of our time – How should we understand the organization? Jan Ole Similà ¤, Assistant Professor, Nord-Trà ¸ndelag University College, Norway I really enjoyed this new text and I am sure my students will enjoyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManagement Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 â⠂¬ ¢ Managing Workforce Diversity 18 †¢ Improving Customer ServiceRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesany means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John WileyRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and postt ests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY

Cornerstone Of Conservativism - 1587 Words

Cornerstone of Conservativism â€Å"The ultimate determinant in the struggle now going on for the world will not be bombs and rockets but a test of wills and ideas-a trial of spiritual resolve: the values we hold, the beliefs we cherish and the ideals to which we are dedicated.† These ingenious words came from the fortieth president of the United States of America, Ronald Reagan. Reagan hits the nail on the head in regards to the future of American Government. The vast diversity of people across the land of opportunity is nothing short of leviathan with copious discrepancies. This idea is especially true in concern of political ideologies. Although society today makes it seem that there are only two types of political beliefs, democratic or republican, scholars tell us otherwise. One of the supplementary ideologies, contrary to popular belief, known as conservatism, is the cornerstone for the ideas previously declared by Ronald Reagan. â€Å"Political ideology provides a fram ework for thinking about politics, about policy issues, and about the role of government in society (Harrison 22).† The people of the United States of America have adopted numerous different political ideologies, some of them being: socialism, liberalism, conservatism, and libertarianism. According to my political compass score, I fall into the conservative quadrant on the traditional ideological spectrum. What does being a conservatist mean? Conservatism â€Å"emphasizes preserving tradition and relying onShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesand management. 2. They saw that in order to develop effective organizations, there was the need to integrate the person into the organization. The neo-modernists are ‘modernist’ in the sense that they understand the notion of ‘organization’ as a cornerstone to human activity. The early proponents of neo-modernism came from the United States and were called the ‘human relatio ns’ school, which during its long history, has undergone peaks and dips in its fortune. Thus, the British sociologist Michael

Same Sex Marriage Should Be Legal All Over - 627 Words

In May 2013, a Gallup poll showed that 53% of Americans support same sex marriage (â€Å"Gay† 3). Same sex marriage has been legalized in 17 US States and the District of Columbia. 33 states have laws and or constitution amendments that ban the marriage of two people that share the same gender (5). Same sex marriage has been in a debate going on in our country for a while. By legalizing same sex marriage in all states, there will be an increase in adoptions, a financial increase and help the mental and physical appearance of thousands of Americans. According to the Human Rights campaign, there are at least 1 million children are being raised by same-sex couples in the United States (3). Allowing same sex marriage would provide thousands of children with stable homes. This would take many children out of foster care and prevent them from returning (â€Å"Gay† 3). Over 100,00 children are waiting to be adopted in the United States (3). The process of adoption would go qui cker and easier if same sex marriage was legal in all states because there would be less paperwork to go thru. In July of 2010, a study concluded that children of gay fathers were â€Å"as well adjusted as those adopted by homosexual parents† (4). By changing the laws of marriage against homosexuals, there would be thousands of newly formed families. Making marriage for homosexual couples legal in the remaining 33 states would give many of these children permanent homes, make the adoption process easier and have newlyShow MoreRelated Same-sex Marriage Should be Legal Essay1000 Words   |  4 PagesSame-sex Marriage Should be Legal    I do. These two simple words have the power change lives in an instant. For most people, the phrase conjures up images of a man and a woman being joined in marriage. But for gays and lesbians, having the chance to legally say I do is a far-off dream, not a reality. 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Futurist John Naisbitt, author of Megatrends, has studied the change in the public’s perspective on gay marriage. Naisbitt asserts: â€Å"In just my lifetime, weRead MoreGay Marriage : Same Sex Marriage1611 Words   |  7 PagesRunning Head: SAME-SEX MARRIAGE NATIONALLY Same-Sex Marriage Nationally Makenzie L. Griffin Albia Community School District Authors Note This paper was prepared for government, period 2, taught by Mrs. Peterson. Abstract Same-sex marriage nationally has become more and more common now than it used to be in the nineteen-eighty’s. There are many organization groups that help spread the word about lesbian, gay, bisexual, and transgender issues and why it is wrong to discriminate againstRead MoreLegalization of Same-Sex Marriage1446 Words   |  6 Pageshomosexuals are demanding the same rights and benefits as others (The Gay Rights Movement). 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Report on Facebook Incorporation

Question: What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.What marketing options can you describe for Facebook if it wishes to remain a successful organisation throughout the next decade? Answer this question based on the circumstances that exist in 2014 and your best forecasts of relevant future industry factors. Answer: Executive Summary This report provides the necessary insights in to the overall business strategy and marketing strategy opted by Face book incorporation since its inception in the year 2004. The Report begins with a brief introduction about the growing popularity of the virtual social networking platforms and the leadership status of Face book in the social networking business. The key information about the company face book is also discussed. The report further discuses the nature of the companys marketing strategies in an elaborate terms. Further the strategic Marketing options available for the company to maintain its key position in the market are also discussed. The findings of the study make it evident that keeping people engaged with the plat form Face book would be quite challenging in the recent times as lot of competitors may enter the online social networking business due to the low set up costs for this business. Continuing its journey through innovative features and offerings, and pullin g large user bases; is the most promising marketing strategy, that the company face book may look forward to. Introduction The way in which people are interacting or staying in touch with their near and dear ones has drastically changed with the advancement in the technology and the Internet and mobile era. Individuals in the recent times prefer to interact with their friends and share their day to day experiences, using virtual social networking websites (Viswanathan Dickson, 2007). Face book the market leader in the virtual social networking business has leaded this change in the lifestyles of the common people. It is not only the common individuals that prefer to use Face book to keep updated with their social circles, but the commercial entities, celebrities, small scale business, closely held groups and NGOs have also followed the suit (Copeland et al., 2012). The entities registering on Face book have to create their respective profiles on the social media site face book, by posting few of the mandatory information. Any of the information posted by the registered users may reach the people in the friend list of that user within a fraction of seconds. The social media is indeed viral in nature and helps connect friends and acquaintances based in varied locations on a real time basis. The Internet is thus emerging as a powerful tool of speedy information transfer in the process of communication in the globalised era. The world of marketing and communication is also becoming more personal interactive and social. The Face book is the prominent platform in the todays era, which fosters effective marketing communications for several commercial brands as well (Edwards, 2014). Background to the Company Mark Zukerberg was the founder of the company face book which started its operations in the year 2004. The simple and user friendly operations offered by the website to its users made the Face book website, extremely popular and convenient medium of interaction among all the age group users. The Face book platform helps several individuals to stay connected with their families and friends and allows them to share and express what matters to them (Wan et al., 2008). The entire business model of this company is surrounded by simple concept of facilitates several entities, to know whats going on around in the world in social context (Drake, 2012). Currently the company has one billion registered users availing virtual social networking facilities through this website. The Mission Statement of the Company is to make the entire world more open and connected with more power to share entrusted in the hands of common people. Although the company is the currently market leader in the online s ocial networking space, the Google plus feature of the Google incorporation is expected to give tough competition to the face book in terms of grabbing the online social networking businesss market share (Copeland et al., 2012). Face book became publicly listed in markets in the year 2012 and launched its Initial Public offering in February 2012. The stock of this company received tremendous response from the public within a period of three months from the launch of the IPO. Marketing Analysis The company Face book is in to the virtual social networking business and develops several programming interfaces that also allow integration of the Face book with several web and mobile applications. So far, the company never had to spend on excessive marketing and advertising budgets, as it had the first mover advantage while entering the virtual social networking business. The viral nature of its business and simplicity of its web operations to its users made it a quick success in the last decade (Edwards, 2014). The company has stayed as the market leader since its inception and had spent on few marketing strategies to promote its business, especially during its initial establishment stages. The Nature of Face books Marketing Strategy or Strategies since it began The following are the prominent strategies implemented by the company face book that it used to attract maximum user profiles and obtained high popularity in short span of time: Face books fan page system is one of the features that attracted maximum attention of the web users to this website. This system allowed commercial organizations and popular celebrities to create posts that were regularly appearing on the news feed column of their respective fans that used to like those commercial organizations, eminent personalities or celebrities (Edwards, 2014). Simple User Interface of the web page of the Face book allowed even the individuals from non-technical background to easily use the social networking facilities provided by face book. The engaging content was later generated on the posts page as the individual were adding more and more friends (Drake, 2012). Sending out an email blast to the several target audiences across the world, and letting them know the free and attractive features of the face book is another key marketing strategy implemented in the past by the company (Lyons, 2012). This strategy had indeed helped the face book user base multiply in several numbers. The overall Marketing strategy of the Face book was closely associated with the Personal and commercial branding requirement of the entities in their social circles. The company enabled the right kind of social networking platform to the socially active entities and thus used a pull marketing strategy to promote their offering. Additionally the web page of face book is also becoming highly popular among the online advertiser. This indirectly attracts a lot of popularity and page visits to the web page of the face book itself that benefits its business. Besides popularity, online advertising is one of the prominent sources of income for the face books business (Copeland et al., 2012). Thus, advertising on online social networking platform, has not only promoted the advertised brands, but the brand value of the Face book as well. Leveraging the online traffic on the face book page through other company websites, is a prominent marketing strategy that the company uses currently. It has tied up with other popular websites and has put the Face book icons in the header area of these several websites. This has provided several users a quick access to their respective face book pages from several other host websites (Edwards, 2014). Strategic Marketing Options for Face book moving forward Face book has already started taking some of the strategic steps that would help this company in moving forward in the social networking business. The company has equipped itself by starting to offer a Face-book centric internet to the new users of the social networking sites and internet technology at large. Face book Zero was introduced by the company in the year 2010 that offered a stripped down text version of the face book website to several internet carriers at almost free cost of service (Linder, 2012). Another strategic marketing option that the company is looking forward is of having Face book as the home page in the several android technology supported mobile phones. These strategic options would directly influence the growth and popularity of the core face book application on the web as well as the next generation mobile phones (Lyons, 2012). The company might also look forward to strengthen their search support tools and facilities, which are currently the core competency of their key competitor Google. The search bar offered by face book currently is limited to searching the acquaintances and groups on the Face book with respect to their names, places, city, etc. The company can add more effective search tools and applications in their website as it obtains a large pool of social data every second. The effective sharing of this social data through latest technology search options can further help the company in retaining the already attracted one billion user base. Providing newer application and innovative tools and options on this platform may also curb the risk of its current users switching to other lucrative social networking platforms (Talbot, 2013). The social networking business is gradually becoming highly competitive due to the introduction of new technologies in the market. At this juncture, the company Face book needs to carefully deign an effective marketing strategy that keeps the users hooked and addicted to the face book screen (Drake, 2012). Continuous product inno vation strategy and adaptations to updated service technology for both web as well as the latest mobile applications is the must be followed strategy that the company should adhere to retain its market share in the cut throat competitive markets (Bradley, 2002). Finally the company face book should always keep its core competency alive of giving social spin to the content posted on the platform by individuals and commercial entities. The future strategic marketing efforts put by the company should thus revolve around retaining its existing user base by keeping its audiences hooked and engaged through innovative and user friendly tools and applications. Conclusion The Company Face book has indeed emerged as the market leader in the online (virtual) social networking business as on date. The company has used several interesting and innovative marketing strategies to attract new users to its website. Recently the company also responded very effectively to the global mobile innovations and has successfully developed viable and user-friendly mobile applications as well. The company had benefited immensely in the past due to the explicit first mover advantage that it got in the online social networking business. However, with the advancement in the technology world, several new competitors have entered the virtual social networking business, posing a severe threat to the face books popularity and the current market leadership. Google is one of the promising competitors to the face books business that currently offers better social search tools in comparison to Face book. The Company should smartly adapt effective strategic marketing initiatives lik e increasing its web presence through advertisers web pages and coming up with more interesting tools to manage the social data acquired by the company (Mourdoukoutas, 2014). Retaining the current users to the Face book platform and keeping their interest hooked up in Face book is expected to become more challenging within the next few years. References Bradley, F, 2002, International Marketing Strategy, Fourth Edition, Pearson Education Copeland Chris, Lee Nate and Fischer Brandon, 2012, Gaining an Edge: The Brand impact of Face books Edge rank algorithm change. Drake, 2012, A force that Face book is, Marketing Data Scientists. Edwards Tom, 2014, The New Face book strategic shift, fanscape. Linder Elizabeth, 2012, News Release: Face books Global Strategy, Melbourne Convention and Exhibition Centre. Lyons Susanna Haas, 2012, Its complicated: Exploring Face books potential for deliberative public engagement on sustainability policy, the university of British Columbia. Mourdoukoutas Panos, 2014, Whats Wrong with Facebooks Business Model and Innovation Strategy. Talbot David, 2013, Face books real home may be the developing world. Viswanathan, N.K., Dickson, P.R., 2007, The fundamentals of standardizing global marketing strategy, International Marketing Review, 24(1), pp.46-63. Wan Yun, Kumar Vaishali and Bukhari Amina, 2008, Will the Overseas expansion of Face book succeed? Uiversity of Houton Victoria, published by IEEE Computer Society, 1089-7801.